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New Partnership Turns Men’s Accessory into Support for Africa

Bows-N-Ties has created a series of pocket squares based on African flags. All sales will benefit Aid for Africa.

Bows-N-Ties has created a series of pocket squares based on African flags. All sales will benefit Aid for Africa.

Originally conceived as an accessory for well-dressed men, the pocket square is now helping to empower women, children and families in Sub Saharan Africa. San Francisco-based Bows-N-Ties has created a limited-edition series of African flag pocket squares and is donating the proceeds from the sale of the squares to Aid for Africa.

The collection includes designs based on the flags of twelve African countries—Botswana, Ethiopia, Ghana, Kenya, Liberia, Namibia, Nigeria, Rwanda, Senegal, Seychelles, South Africa and Tanzania.
“It’s a collection that not only looks good, but literally does good,” said Hendrik Pohl, CEO of Bows-N-Ties. One hundred percent of the purchase price will benefit Aid for Africa.

How does a unique men’s accessory become a fundraising tool?

“In the past we created special collections to support veterans and animal causes, Pohl said. “This year we turned our attention to Africa.”

Although based on the flag of an African country, each pocket square design is unique. Pohl said that the company has produced only 200 of each design and will sell them for $10 each.

“If the charitable cause isn’t motivation enough to start wearing one of these 12 pocket squares, then perhaps the fact that wearing the pocket square will literally make you look better is reason to invest in one of these menswear accessories. Either way, wearing them will make you look good,” said Pohl.
Barbara Alison Rose, Aid for Africa’s executive director, said that the partnership with Bows-N-Ties will help raise awareness about the development challenges in Sub Saharan Africa and the important grassroots solutions in education, health care, economic development, agriculture, environmental protection and wildlife conservation that are meeting these challenges.

“We are thrilled to be part of an effort that will help others learn about and support efforts to empower women, children and families in Africa,” she said.